It’s been very interesting to read Google’s press releases over the last 6 months. While I don’t think they have been entirely deliberate, many of their moves are putting them in a position to serve Senior Care providers quite well.
Google G Suite - Back on September 29th, Google rebranded what was formerly Google Apps for Work to Google G Suite. Although this platform has been available for over 10 years, it seems that a rebrand was needed to better align the product with its initial mission. G Suite is a set of intelligent apps—Gmail, Docs, Drive, Calendar, Hangouts, and more, that can be used to improve the collaboration between your office and clinicians in the field or to entirely automate your on-boarding process through a mobile-friendly interface.
Google Maps - I actually think Maps might be the least obvious development, but the one with the most potential for having the greatest impact. Google Maps offers a set of Application Protocol Interfaces (API’s) that allow organizations to more easily understand complex operational scenarios. In other words, Maps could help track mobile assets in a community, visually identify demand concentrations across a given geography or improve the deployment of clinicians through route optimization.
Google Machine Learning - Back on May 12, Google announced an open source Natural Language Understanding (NLU) system called SyntaxNet. This is important because Google will likely combine SyntaxNet with their Cognitive Computing platform to compete with some of the known players like IBM Watson. Though I haven’t seen many Senior Care providers leverage this type of technology, it will only be a matter of time before it becomes a mainstream application for business. Imagine the day when Senior Living providers will have a dashboard with predictive analytics that will dictate move-in strategies, menu selection, and activities. Luckily, you don’t have to wait, this is entirely possible today!
Google Home - On October 4th, Google took the first step to bring their (Artificial Intelligence) AI environment into the home. Google Home, is a voice-activated speaker powered by the Google Assistant. Ask it questions. Tell it to do things. It’s your own Google, always ready to help. Just start with, "Ok Google". This is an important development for Senior Care because it completely eliminates traditional user interfaces such as the computer, tablet or phone. This voice recognition interface will help users access entertainment (music and TV streaming), get immediate answers to questions, and manage tasks. Google Home also provides users the ability to control their home through smart devices (thermostats, lights, etc.).
Yes, I know… this is a lot to absorb. For some, this is a brand new way to approach business. I believe Google is onto something. They have a unique value proposition. For one, Google has figured out a way to make almost everything they offer affordable. For example, G Suite ranges from only $5-10 per user. Additionally, they inherently know the importance for intuitive design. Think about what they have done with a simple search engine and now their push into business. Everything is user friendly and easy to understand. Finally, Google has scale and reach. Within the next 5 years, Google will find a way to harness all 4 categories above to build an ecosystem unlike anything we have seen in business. While it can be scary, it is also intriguing to think about all of that untapped potential!
Let us know what you think. We’re happy to help dispel any questions you might have with some of these new concepts or discuss a particular problem you are trying to solve. This is what we love to do